Book
Flamin' hot : la increíble historia real de un hombre que ascendió de conserje a ejecutivo
Published [2021] by Penguin Random House Grupo Editorial, Miami, FL
ISBN 9781644734322
Bib Id 1127115
Copyright 2021
Description 268 pages ; 22 cm
More Details
Leader
cam a22 Ii 4500
ISBN
9781644734322 (paperback) $17.95
164473432X
Language
spa
Call #
S B Montanez
Uniform Title
Flamin' hot. Spanish
Title
Flamin' hot : la increíble historia real de un hombre que ascendió de conserje a ejecutivo
Varying Form of Title
Flaming hot
Publication Information
[2021] by Penguin Random House Grupo Editorial, Miami, FL :
Copyright Date
©2021
Description
268 pages ; 22 cm
Contents
Introducción: Deja que el habre sea tu guía -- ¡Estás que ardes! -- Actúa como dueño: curso introductorio -- Aprende a pensar como ejecutivo -- Las mejores ideas se sirven calientes -- No temas hacer el ridículo -- El poder de "¿Y si...? ¿Y entonces qué sigue?", hace que el riesgo valga la pena -- Haz un discurso de ventas estilo Flamin' Hot -- Cuando vengan a detenerte, cambia tu juego -- Por qué importan las palabras y otras lecciones sobre liderazgo -- Cree en la grandeza que hay en ti -- Agradecimientos.
Summary
"The unforgettable true story of how a janitor struggling to put food on the table invented Flamin' Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino executive at Frito-Lay. Richard Montañez wasn't supposed to have big dreams. Born to migrant farm workers and mired in grinding generational poverty, he left school in the sixth grade, eventually taking a job mopping floors at Frito Lay's California factory to support his young wife and family. Everything changed when one night, at 28, Montañez took his future in his hands: he used his wife's recipe for chili sauce to season a bag of plain Cheetos he'd snuck home. After an intense process of experimenting and testing, and an incredibly risky call to the company's CEO, breaking with protocol, Montañez launched Flamin' Hot Cheetos. He never expected the onslaught of discrimination, backstabbing, and attempted sabotage--or the chip's explosive success. Flamin' Hot shares the inside story of the world's hottest snack food. Montañez not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves--jealous that someone with no formal education beyond the sixth grade could do his job--Montañez was forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way. This is the inspiring story of a man who made a science out of walking through closed doors. It's also an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them. Flamin' Hot provides hope that your present circumstances don't have to dictate your future, carving a new path to the American Dream"--
Language Note
Text in Spanish, translated from the English.
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Autobiographies.
Biographies
Biographies
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