The art of the sale : learning from the masters about the business of life
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The art of the sale : learning from the masters about the business of life

By Broughton, Philip Delves.

Published 2012. by Penguin Press, New York

ISBN 9781594203329

Bib Id 678765

Description p. cm.

More Details

Leader
nam a22 8a 4500
LCCN
2011-040209
ISBN
9781594203329 (hbk.) : $27.95
1594203326
Call #
658.85 B
Title
The art of the sale : learning from the masters about the business of life
Description
p. cm.
Bibliography
Includes bibliographical references and index.
Contents
Loose robes -- The pitch -- The soul of a salesman -- I believe -- Leveling -- Art and commerce -- The zen of sales -- Hybrid vigor -- Epilogue : lemonade stand.
Summary
An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, discussing the importance of a good narrative and the role of sales as social discourse.
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