Large Print Book
If then : how the Simulmatics Corporation invented the future
Published 2021 by Thorndike Press, a part of Gale, a Cengage Company, Waterville, Maine
ISBN 9781432886141
Bib Id 2432679
Copyright 2020
Edition Large print edition.
Description 717 pages (large print) : illustrations ; 23 cm
More Details
Leader
03719cam a2200493 i 4500
ISBN
9781432886141 (hardcover) $33.00
1432886142
Call #
LG-PRINT 006.312 L
Title
If then : how the Simulmatics Corporation invented the future
Varying Form of Title
How the Simulmatics Corporation invented the future
Edition
Large print edition.
Publication Information
2021 by Thorndike Press, a part of Gale, a Cengage Company, Waterville, Maine :
Copyright Date
©2020
Description
717 pages (large print) : illustrations ; 23 cm
Bibliography
Includes bibliographical references.
Contents
Prologue: What if? -- The social network. Madly for Adlai ; Impossible man ; The quiet American ; Artificial intelligence ; Project Macroscope -- The people machine. The IBM president ; Billion-dollar brain ; Fail-safe ; The four-eighty -- Hearts and minds. Armies of the night ; The things they carried ; The fire next time ; An octoputer ; The Mood Corporation -- Epilogue: Meta data.
Summary
"A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller, These Truths. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm"--
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Large type books
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